Wednesday, January 21, 2015

Challenge Yourself

Sometimes we get lazy, distracted or feel we are already at our limits, here is the good news, there is no limit, there is no stop point, no resting, no giving up, enough is never enough. Don't sit back and accept your current status as the peak of your endeavours, strive to do more than last year, strive to break old records, strive to be better...Challenge yourself this 2015.

Its a going to be a great year.

Saturday, March 1, 2014

Life is Progressive

Hey guys and happy new month, I was looking back at my old stuffs and realized we haven't done anything personal for a long time and so the idea hit me, Life has has to be progressive, no matter what field you find yourself.

So this month of March we are marching forward to the extreme on personal designs and works, this is just one of so many other concepts.

Do stay tuned for more progressive designs coming your way and follow us on twitter @paragonefx on instagram at Paragonefx and like our facebook page also  at Paragon efx.

Be Inspired guys.

Monday, February 10, 2014

Glam Gorgeous Logos

Hello guys, first off we want to say Happy New Year and welcome to the month of love but before we get into details on that lets look at the 3 sample logo for Glam Gorgeous.

These are concept sample logos for an upcoming hair brand in UK, now, logos are evolving everyday, leaving the conventional type we all know and love. Here, we tried to pay attention to details and make more illustrations which is not common but very effective.

In the long run i think they came out ok, tell use your opinion and what you think. Stay glued and we wont keep you hanging.

visit for more.

Sunday, November 10, 2013

Isale Africa Concept Logos

Hey guys, its been a while I know but putting stuffs together ain't easy pheww! Ok, down to business, me and my team stumbled on a client who was in need to totally re brand her company (actually it is a lounge), so we did what we do best market and sell brilliant ideas to our clients and Bam! we got the deal.

Now the lounge has a previous name but they want it changed to "Isale Africa" meaning inside Africa. I personally think its a good name, so we came up with a few logo samples to help the brand stand out.   

After the logo's which they totally loved all the concepts we further more did designs for the invitation cards and business cards because the launch holds on the 14th Thursday, 2013 in Lagos. If you are in Lagos, Nigeria at the Time don't hesitate to buzz in for the launch it is going to be epic.

More Designs and updates on Isale Africa untill after the launch do stay tuned.

Sunday, October 6, 2013

October Wallpapers

We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative artwork. As designers, we usually turn to different sources of inspiration. As a matter of fact, we’ve discovered the best one:desktop wallpapers that are a little more distinctive than the usual crowd.

Here are a few different designs of October desktop calender based on some of our inspiration. Feel free to download and use them.

I tell you what, tell us what inspires you and we will use your inspirations and ideas for the November Calender designs.

You can follow us on twitter @paragonefx and send your ideas, we will be sure to follow back.

Have a lovely day guys.

The Tale of a client and three logo design

By  on September 27, 2013 in Design Tips and Resources from
Once upon a time there was a pair of friends who came up with a great idea for a business, Mr. Pink and Mr. White. Inspired by their favorite childhood treat, they wanted to bring back and popularize rock candy, a delicious and little-known sweet created by the formation of large sugar crystals.
The business became big enough that the pair needed a logo design to start of their branding. They wanted the design to be modern and simple, yet still clever. They also wanted a design that showcased their branding colors: white, pink, and blue.
They didn’t know where to start looking for a design, so began by searching randomly through the web. They clicked around for what seemed like ages looking for the perfect design, when they suddenly stumbled upon a blank screen showing just the words “Your New Logo.” They looked for the website’s designer, but could not find one. Realizing the word “logo” was a link, they decided it was a sign and they needed to take a risk – clicking on it.
What popped up on their screen were three variations of logos for their candy business. The clients were excited. They took a closer look at the first design, furthest on the left:
“This design has too much going on!” they thought. “There are too many elements being used in this design, which makes it look busy and messy. And the implementation of the concepts are poorly executed and terribly generic! This will definitely lose the message of our business,” they concluded.
So, they moved on to the middle design:
“This design is too plain,” they said aloud. “This doesn’t show off our messaging or any vision on what our business stands for,” he explained. “It looks too generic and it doesn’t look like it required much work or thought,” they ended.
They were starting to get nervous that they would come up empty-handed, down to the last design. They took a look at the final design on the webpage:
“Ahhh, this design is just right!” they said happily while they examined it. “This is a balance between simplicity and complexity – using a concept, but in an abstract and clever way. It communicates the brand well and hints at our company’s back story, and it has thought behind it. This is what we need!”
They crossed their fingers and clicked on the logo, and were able to purchase it. So, with their newfound design for their candy business, they left the website happy and satisfied.
The end.
Moral of the story
Spend some time thinking out a concept for your designs, you want to find the “just right” point for your idea. You don’t want your design to be too busy and obscure the brand messaging, but you also don’t want your design to be too simple and miss out on the messaging all together. There is a sweet-spot (get it?) that can be found in each design idea you work with, where the concept is well realized and the overall implementation communicates in a way that is just what your client is looking for.

Saturday, October 5, 2013

Nigeria's 53rd Independence

Hello guys, Its been a while we gave you updates but we never stopped working, so we want to officially welcome you guys to a New month (October) and I cannot stress enough all the exciting new campaigns, designs and fun stuff we got in store for you.

Stay locked on, follow us on  twitter and like us on face book guys, and have a great weekend.